Web Analytics – My thoughts
Posted by getnimble on December 1, 2008
Web Analytics by Avinash Kaushik
About 5 chapters ago, i began reading Web Analytics. Overall, i am finding value in this book. I like the one hour a day regimen. It’s a good marker but you never finish a chapter. This method does give you an opportunity to relish and process the information. Avinash provides a fresh angle in approaching the complexity surrounding data collection (customer complexity vs organizational complexity). This really helps to mentally categorize the large volumes of data involved.
Another good point is that he provides you with a clear cut method to website analysis. I get so tired of reading pros-n-cons about which website analysis tools. Avinash says, in so many words, use this. I can appreciate that.
Ya gotta start somewhere.
Chapter 5 (Web Analytics Fundamentals) really begins to dig into the crux of things. Areas such as choices between Web logs or Java scripts tags and tool choice are covered and answered.
Just that fact that i’m still reading this book is a delight in itself.
Cant wait for the next hour tomorrow
See ya around
